With the first two weeks of the basketball season canceled and more games under threat, German sporting goods maker Adidas faces losing half its licensed NBA apparel sales, analysts estimate.
The German group makes some $100 million in sales from licensed NBA products, with basketball products as a whole, including footwear, among its top five sporting categories.
Matt Powell, analyst at SportsOneSource, told Reuters licensed apparel sales could have, similar to the last lockout in the 1998/99 season, if the season were canceled.
"Overall, sales of NBA licensed products fell by 20 percent last week, and I view that as the beginning of the fall because of the lockout," he said.
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